To Build or Buy a Small Business Essay examples - 2047 Words

402 Small Business Professor, Ricardo Toye | To Build or Buy | Week 4 Assignment 1 | Cornelius Gaskins 1/22/2013 | Craft a brief (1-2 pages) strategy for a business concept that would directly compete with the small business you selected. Explain the rationale for the strategy in detail. â€Å"It Bakes Good,† with a delicious flavor that is sure to please. Watching customer’s satisfaction is the goal. Developing a Bakery as a counter business with a competitive strategy to navigate through barriers set up by existing Bakeries is the plan at hand. The initial bakery is deals with pastries, breads, croissants and coffee, teas and other beverages. This†¦show more content†¦The usage of the current customers has an appeal since the current business operations has been consistent on the profit where the purchasing of inventory and the cash register receipts have indicated. The lack of similar Bakery businesses in the general area continue to be a plus for the location and buying the existing Bakery would limit competition for awhile. Considering remodeling cost, purchase price as opposed to starting a new business cost buying the existing business appears to be a better financial bargain. For the existing business the baking and dishwashing equipment are in satisfactory working order. The purchasing a grill to prepare food has a reasonable cost and the food prep area is already in place. The dinning area will require the purchase of tables and chairs that would have to be bolted to the floor during remodeling. Comparing the requirements for initiating a new business as opposed to buying an existing business, the buying of the existing business has the better appeal based on how the later is up and running. While the new business has some hurdles may exist as far as the condition of theShow MoreRelatedAdvantages of Starting Up a Business1109 Words   |  5 PagesAdvantages of Starting up a Business * Being your own Boss  - you can make your own decisions, keep your own time and not have to answer to The Boss * Hard Work amp; Know How  - If you are a hard worker and / or have immense industry know how, you may want to benefit from the long hours you do or the knowledge that you have acquired over time. * Financial Independence  - One day, you may realise your dream of financial independence * Creative Freedom  - no more restrictions, youRead MoreAnalysis Of Geoffrey B. Small Is Big On Quality, Customers, Community970 Words   |  4 PagesCase Study 1.2 â€Å"Geoffrey B. Small is Big on Quality, Customers, Community† is about a leading fashion designer that does not want his customers to think about the brand name, color, style or price of the fabrics they wear. Small’s wants his customers to be â€Å"thinking about the quality and origins of the fabrics you wear, their impact on the environment, and your own view of social responsibility as a customer.† Even if the customer cannot afford his clothing he wants them to understand his missionRead MoreThe Groundswell By Charlene Li And Josh Bernoff898 Words   |  4 PagesThe â€Å"Groundswell† book by Charlene Li and Josh Bernoff is an excellent novel that brings upon on the struggle to connect the power of social technologies. Li is an independent thought individual who is one of the lea ding voices of the business use of social media technologies and she is the founder of Altimeter Group Bernoff is the vice president at Forrester Research. The context of this book gives reader a comprehensive idea of how our world is being converted by social technologies and how weRead MoreSocial Media, No Matter The Size864 Words   |  4 Pagesthree quarters (73%) of small business owners said they access social networks on smart phones or other mobile devices, yet 67% are holding back investing in social media because they don t know where to begin.† (Heath, 2011) Social Media is without a doubt the new kind of business. However, small businesses are falling behind because even though they use these platforms personally, they wonder how these same tools used for entertainment, can be used to enhance the business. What they don’t realizeRead MoreEssay about The Finance Department of Tesco773 Words   |  4 PagesThe Finance Department of Tesco Tesco started of as a soletrader, its finance functions were carried out by Jack Cohen. A finance function is to raise enough finance to be able to afford to carry out the business, also to cost and price the product. Now as tesco is a larger PLC (public limited company) its functions are carried out by departments were the finance director is responsible for, Mr. Andrew Higginston. The finance department based at tescos is now the centralRead MoreHow You Start Your Business?1019 Words   |  5 Pagesstart your business? Starting a small business isn’t easy, but it isn’t impossible. According to the small business administration 99% of all businesses in the United States are small businesses and they employ 80% of the population, so many people have already succeeded in starting a business. But this doesn’t mean that starting a business is a walk in the park, according to Forbes 8 out of 10 businesses fail within the first 18 months. There is a lot of hard work required in starting a small businessRead MoreBenefits Of Entrepreneurs At The World1318 Words   |  6 PagesEnglish 4, Period 8 30 January 2015 Benefits of Entrepreneurs When people take a close look at the world today they can see an abundance of producers and consumers. Consumers buy and producers sell, but there is more to it than that. People have to work and so the producers can sell, producers must supply so that the consumers can buy and so on. It is truly a never ending chain reaction of buying and selling. In order for the economy to run, people to live, and so many other crucial parts of a daily lifeRead MoreBuying Local : Selling Local1169 Words   |  5 Pagesdoes not sound so fresh any more, does it? Buying local is the best way to avoid our not so fresh, fresh foods. It also can allow us to buy higher quality goods like clothes and household items. Buying local is the idea of not shopping at big box stores like Walmart and Target, but rather going to farmer’s markets and other stores that are unique to the community to buy produce and other goods. Buying local can do more than just provide us fresher produce and higher quality goods; it also can improveRead MoreDifference Between B2B and B2C Marketing997 Words   |  4 Pagesdeveloping the right types of activities for your particular market. B2B †¢ Relationship driven †¢ Maximize the value of the relationship †¢ Small, focused target market †¢ Multi-step buying process, longer sales cycle †¢ Brand identity created on personal relationship †¢ Educational and awareness building activities †¢ Rational buying decision based on business value B2C †¢ Product driven †¢ Maximize the value of the transaction †¢ Large target market †¢ Single step buying process, shorter salesRead MoreDifferences Between Family And Non Family Businesses1663 Words   |  7 PagesBeehr, T., Drexler, J., Faulkner, S. (1997). Working in Small Family Businesses: Empirical Comparisons to Non-Family Businesses. Journal of Organizational Behavior, 18(3), 297-312. Retrieved from http://0-www.jstor.org.helin.uri.edu/stable/3100146 This article looks at the differences between family and non-family owned businesses. The article states that much literature on this topic focuses on

A Good Man is Hard to Find by Flannery OConnor Essay

The major American playwright, Tennessee Williams, once said â€Å"There are no good or bad people. Some are a little better or a little worse, but all are activated more by misunderstanding than malice. He like, Flannery OConnor, the author of the short story A Good Man is Hard to Find, was a Southern Gothic writer who used writing to demonstrate the destruction and hypocrisy of the old south principles and standards. Southern gothic, is a style of writing performed by numerous writers of the American South whose stories, taking place in that region are illustrated by disgusting, gruesome, or bizarre happenings. This quote explains the intent of the story written by OConnor. A Good Man Is Hard to Find† was written as if to†¦show more content†¦As she is talking with her son and giving her reasons for not wanting to go to Florida we start to see through her communication and interaction with her family just how rude and unruly all of the family members are. The childr en, John Wesley and June Star, were constantly interrupting the grandmother with their smart remarks while she was talking. Never once are they corrected or reprimanded by their parents. The following day the family sets out on their trip early in the morning. The grandmother is the first one in the car. We get to see her being deceitful as she brings along her cat knowing that her son did not want the cat at the motel with them. She settles herself into the vehicle with her stow away and begins to situate herself. We are given the impression by how she is dressed and carries herself that this is a very elegant and sophisticated woman (398). It is not until she continues to speak and uses inappropriate and offensive language that we get a clear picture of how obnoxious she is . Her obnoxious behavior progresses throughout the story. Oh look at the little picinanny the grandmother exclaims, referring to a Negro child she sees as they are driving. She offers to tell the disorderly children a story if they will be quiet. She tells a them a story, in a dramatic fashion, about a man who she had once been courted by that she believed sheShow MoreRelatedA Good Man is Hard to Find by Flannery OConnor1196 Words   |  5 PagesA prolific writer, famously known as Flannery O’Connor in 1953, wrote the short narrative titled â€Å"A Good Man is Hard to Find† (Scott 2). However, it was published two years later in 1955, in her second collection of short stories. This particular collection presented the author as a key voice in the ancient American literature world until she met her sudden death in 1964 when she was only 39. The collection also won her tremendous fame, especially concerning her unmatchable creativity and masteryRead MoreA Good Man is Hard to Find by Flannery OConnor748 Words   |  3 PagesFla nnery O’Connor’s Southern Gothic short story, â€Å"A Good Man is Hard to Find,† is one of sudden violence; although, it begins rather uneventful (Kaplan 1). Bailey, his wife, and their children, John Wesley, June Star, and a baby boy, are all looking forward to a trip to Florida. Grandmother, Bailey’s mom, wants to go to east Tennessee to see her relatives, not Florida. She uses an article in the newspaper that tells of an escaped criminal, the Misfit, which is headed to Florida to try to persuadeRead MoreA Good Man Is Hard to Find by Flannery OConnor645 Words   |  3 PagesA Good Man â€Å"She would have been a good woman†¦if it had been somebody there to shoot her every minute of her life† (Gardner). Flannery O’Connor’s â€Å"A Good Man is Hard to Find† tells of Bailey, his wife, their three children and Bailey’s mother all heading to Florida for vacation. In this paper I will summarize the story, and discuss the irony of the story and the morality and religion in the story. The family, Bailey, his wife, three children and his mother, are set to go on vacation to FloridaRead MoreA Good Man is Hard to Find by Flannery OConnor 664 Words   |  3 PagesIn the story â€Å"A Good Man is Hard to Find† Flannery OConnor uses the grandmother as a person who gets what she wants. At first she doesnt want to go to Florida she wants to visit her relatives in Tennessee. We also learn she is manipulative when she tries to change Baileys (her son) mind. Whenever something doesnt go her way she wants she isnt pleased. She uses the story of the Misfit to scare the family so that they would go to Tennessee. Something else the grandmother says about herself inRead More The Journey in A Good Man Is Hard to Find by Flannery OConnor690 Words   |  3 PagesThe Journey in A Good Man Is Hard to Find by Flannery OConnor In A Good Man Is Hard to Find, Flannery OConnors character searches for grace and redemption in a world full of sin. Grimshaw states, each one, nonetheless, is free to choose, free to accept or reject Grace (6). The Grandmother in A Good Man is Hard to Find, is on a journey for grace and forgiveness in a world where the redemption she is searching for proves to be hard to find. The Grandmother often finds herself at oddsRead More A Good Man is Hard to Find by Flannery OConnor Essay1204 Words   |  5 PagesA Good Man is Hard to Find by Flannery OConnor   Ã‚  Ã‚  Ã‚  Ã‚  In the short story, A Good Man is Hard to Find, the main character is the grandmother. Flannery OConnor, the author, lets the reader find out who the grandmother is by her conversations and reactions to the other characters in the story. The grandmother is the most important character in the story because she has a main role in the stories principal action. This little old lady is the protagonist in this piece. We learn more about her fromRead MoreEssay on A Good Man is Hard to Find by Flannery OConnor1564 Words   |  7 PagesA Good Man is Hard to Find by Flannery OConnor A Good Man is Hard to Find is an extremely powerful commentary that elucidates Flannery OConnors opinions about religion and society. Like the majority of her other works, A Good Man is Hard to Find has attracted many interpretations based on Christian dogma (Bandy 1). These Christian explications are justified because Miss OConnor is notorious for expressing Catholic doctrines through her fiction. Once she even remarked I see fromRead MoreA Good Man is Hard to Find by Flannery O’Connor Essay1033 Words   |  5 Pages â€Å"A Good Man is Hard to Find,† written by Flannery O’Connor tells the story of a dysfunctional family headed to vacation and their inevitable death. The family, including their matriarch, the grandmother, represents the delusion perfection that many modern Christians have. The family displays an extreme sense of vanity, self-centeredness, and disobedience during the first half of the story. The first half of the story does not follow a specific pattern nor does it hold significance to the family’sRead MoreA Good Man is Hard to Find by Flannery OConnor Essay1959 Words   |  8 Pages Who is the Misfit? In the short story, â€Å"A Good Man Is Hard to Find† a family comprising of a grandmother, a father, three children, and a wife is headed on vacation has the misfortune of meeting a murderous band of serial killers. The Misfit and his band of serial killers are recently escapees of a federal prison. In the following paragraphs this paper looks into the issues of, what one would do in a situation such as that and the background of the the family and murderers as well. The MisfitRead More Symbolism in A Good Man Is Hard to Find by Flannery OConnor1038 Words   |  5 PagesUse of Symbolism in A Good Man is Hard to Find by Flannery OConnor A Good Man is Hard to Find by Flannery OConnor is a short story that depicts a familys vacation to Florida that turned into an abysmal tragedy when they met with the Misfit, a convict who escaped from prison. This story is meant to be interpreted as a parable, whereby OConnor made skilful use of symbolism to bring about messages such as the class-consciousness and the lack of spiritual faith that exist amongst human.

Gothic story gcse free essay sample

A chilling breath of wind assaulted her deadened cheeks for it was a rough night and the stars had cowardly hid away behind the dull, mute clouds. The predatory moon, bright and full; crept behind the cloudy sky stalking me as prey. Her voiceless shadow stumbled drunkenly as she battled through the hawkish rain to find shelter for the night. Her car had broken down a mile or so back. It had been hours since the sunlight faded to dark; hours since shed been stranded in this deserted place. She was miles away from her home, she was very frightened. She Just stood there, crying; wishing someone could help when, suddenly, a small old lady seemed to appear from no-where. She was extremely short with long, obsidian hair and a narrow, cadaverous face. Please help me, the young girl begged, her teeth chattering loudly. Okay. The old woman looked unsure for a few seconds then explained, there is an inn Just a mile away. We will write a custom essay sample on Gothic story gcse or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The girl looked at her watch to check the time, but when she lifted her head to thank the old lady, she had gone; disappeared into the ominous mist. When she arrived at he inn, she was shocked to find it looking isolated and in the moons alabaster light the sallow pillars seemed skeletal. She clung to the door as she rapped on it three times, diffidently at first, and then harder. The knocking echoed through the hollow inn, she imagined, from the echo that came back to her that, far away, someone was knocking on another door as if in a parallel dimension, begging for escape. The solid oak door earily opened to greet the small old lady she had seen a mile back. The girl pondered about what was going on as she stepped in. The cobwebs above the bar said no-one had used it for years and the rusty till looked hollow. Yet she didnt ask why it was so empty and ancient looking; she Just followed the little old lady to her room, removed her rain soaked clothes and went to sleep. In the morning, she got dressed into her damp clothes and walked down the crooked stairs, expecting the little old lady to be down there, cheerfully cooking meals for the villagers. No-one was there. Not even the old lady.

Simple Wedding Essay Example

Simple Wedding Essay Adam and Beth’s Wedding *Introduce myself * Adam and Beth have asked me to do a little talk at their wedding ceremony. And they asked me to base the talk around one of his favourite quotes. It’s from the film â€Å"Good Will Hunting†. And the quote is: â€Å"You’re not perfect, sport, and let me save you the suspense: this girl you’ve met, she’s not perfect either. But the question is whether or not you’re perfect for each other. Firstly, I was massively relieved that Adam gave me something to base the talk on and around, as usually the talk is the time when someone imparts wisdom about married life and I’ve only been married about 4 weeks. So my wisdom about marriage is fairly limited! I can tell you that marriage is awesome, and that’s about it! Although it’s probably a relief to hear, now you’ve already tied the knot! But this quote is also really helpful to have as a focus for your wedding and for your marriage life, because it highlights many a truth that will help you in your life together. So it is incredibly important to remember the first thing it tells you. Adam – you are not perfect. Beth – you are not perfect. You both know enough about life to know that this is key in ANY relationship, especially with each other. You are not perfect. You will make mistakes. You will be wrong. Your reactions to things will not always be right. Sometimes you’ll be snappy or selfish or stubborn or too passive or too bothered by things. You’ll say, do and think things wrong. As well as not saying or not doing those things you should. And in that circumstance – you need to remember that you may very well not be in the right every time. And sometimes in relationships of any kind, the 3 words that hold it together are not â€Å"I Love You†, but â€Å"I am sorry†. And I bet you’ll find that pretty helpful to remember over time. Neither of you are perfect. But that works the other way. Adam – Beth is not perfect. Beth – Adam is not perfect. Remember that as you kick off your married life. It really will help. Don’t have any false expectations of each other. It can be very easy for people to enter into relationships and marriages expecting amazing, Hollywood-esque things and to then be hugely disappointed and for that to cause tensions. So right off the bat, don’t enter into this marriage with any great expectations – except the expectation of what you intend to give. And what you should intend and expect to give is unconditional love. All the time. Even when the other person is demonstrating their imperfections we’re admitting you have. Because the time when either of you 2 will need Love the most is the time that you least deserve it. We will write a custom essay sample on Simple Wedding specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Simple Wedding specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Simple Wedding specifically for you FOR ONLY $16.38 $13.9/page Hire Writer And it is then that you’ll need to remember this quote. Because you know that Love is not just a feeling of the heart. It is a decision, not just an emotion. And on those occasions when one of you has demonstrated your imperfections, you need to remember to decide to love each other. That’s what you’ve done here today. You’ve decided to Love each other. Forever. So we’ve agreed. Neither of you are perfect! Which is a very strange start for a wedding talk! But you chose the quote†¦ not me! However, anyone that knows you knows how perfect you are for each other.

Eminent Death Essays - The Paz Show, Pappyland,

Eminent Death The Eminent Death During this past summer I experienced real pain and sadness as a result of a loved ones illness and ultimate death which was something I had never had to deal with before. My grandfather, Pappy, had been sick with cancer on and off for ten to fifteen years. He was a very animated, witty man - always sitting in his chair, watching TV, and smoking his cigars, unless he was out playing golf or helping Granny do something around the house. But he would be sure to take the time to show my cousins and my sister and I some new games or toys he had gotten for his computer, or just tell us hysterical stories and jokes whenever we were at their house. I remember being in elementary school and going to see him in the hospital while he was there for chemotherapy. It was weird seeing my Pappy in a hospital bed so helpless, but I was young so I did not think about it. Thankfully he pulled through and was soon back to his old self again. There were other times when he was in and out of the hospital for a while, but my Pappy would always recover. The first to crack a joke at holiday meals or make the grandchildren laugh by putting his bolo tie in his nose during pictures; he loved the attention from his family. As I got into high school, I began to realize that my Pappy was not doing as well and going as strong as I had pictured. One could easily see the gray streaks coming in to his hair, turning it from a dark brown to a sort of salt and pepper look, and finally to a light gray. He began to resort to the use of a cane when walking around. My parents never really informed what was happening, just that he was not doing well or in the hospital or had worsened in his condition. At the end of my senior year and the beginning of the summer, things began to get really bad. I saw my dad and my uncle becoming the parent to my grandfather, and him becoming the child. It is one of those things that you hear about happening, but it does not click in your head until you actually experience it. My grandmother would call my dad to hurry over at least once a week because he had fallen and she was not able to help or he had another sort of accident that she was not capable of handling herself. I remember coming home from school one day and my father told me that Pappy was in the hospital and that I needed to go visit him because he was going to die soon. I did not know what to think about that except that I had to get over there fast. I went with my mother and it tore me apart inside to see my grandfather in that state. He had been sick the whole night before throwing up blood and my grandmother had rushed him to the hospital as soon as possible. Lying there, in the hospital bed, with all these cords and tests running through him - this was my grandfather. After a day or so the hospital released him and life went on, but he kept getting worse and worse. Summer began and I had a time-consuming job at the pool as a swim team coach, a swim instructor, and a lifeguard. I tried to go over to visit my grandparents as much as possible because I knew that Pappy would not make it much longer. One day as I returned home from work my mother told me that Pappy had a new tumor. He was going to have to get a MRI to find out whether it was benign or malignant. When my grandmother had taken him to the hospital, the doctors would not allow her to be in the room with him during the MRI. This caused Pappy to have a panic attack and not be able to complete the tests. All the doctors knew was that there was a tumor on his

buy custom The Sport Company in the United States essay

buy custom The Sport Company in the United States essay According to Marina (2008) Nike Inc. is the leading supplier of athletic shoes and equipments, as well as a key producer of sports equipment in the world. The company is based in the United States, and its headquarter is in Beaverton, Oregon. A majority of people are familiar with the various products offered by Nike store line, for instance, NIKE Football, Nike Sportswear, Nike Volleyball etc. It is from the sale of these products, coupled with the companys slogan, Just Do It that, Nike was able to get a profit of $15 billion, in the year 2006 (Peters 2009). As at 2008, the companys revenue was over US$ 18.6 billion, and indication of its business success. It has also employed in excess of 30,000 workers globally. However, over the past few years, Nike has been faced with a series of problems, which has negatively affected the business image, and consequently, its performance. Some of the issues of concern include paying low wages to its workers, using child labor, and the effect of outsourcing on its sales. As expected, such grave claims are bound to affect the successful establishment of any business both locally and internationally, and Nike is not an exception (Madeley 1999). For instance, Nikes sweatshops labor case resulted in numerous controversial debates concerning its ethical business practices. That painted a bad image of the company in the publics eye; something that Nike is still struggling to overcome among Americans and other customers worldwide, even if it has tried to recover from the bad press it received. The following in-depth analysis into the various challenges that Nike Inc. has faced in the recent past, gives a better definition of its problems. Problem Definition Nikes problems started, when it decided to outsource its manufacturing plants to numerous countries, with an intention of lessening costs, and improving its efficiency in productivity. What followed was widespread protests and outrage, far much beyond the expectation of the company. The protesters stereotyped the company as, forcing, children to slave away in hazardous conditions for below-subsistence wages (Hill 2009, p. 57). The factories forced their workers to work, extremely long hours to fill the quotas. In addition, they had to follow stringent rules throughout the working hours, while being paid minimally, despite the fact that 77% of employees in Nike Vietnam had respiratory problems (Sun 2010). Consequently, human rights and globalization activists criticized the company, for exploiting workers abroad, and placing them under very poor working conditions. What angered them most was the fact that Nike was cashing in billions of dollars, but still failed to provide a safe envi ronment for its workers. It was the complaints against globalization, and the numerous protests against poor working conditions that made the company realize the importance of providing a safe working environment to its employees, as well as, adhering to specific standards for every one of its factories abroad. The key challenges that Nike had to confront include ethical, cultural and legal challenges. It is a good thing that the company has provided numerous jobs to people across the world. However, that does not justify its maltreatment of its workers. For instance, while an average daily living wage in Vietnam in about $3, Nike Vietnam was paying only $ 1.60 daily to its workers (Hill 2009). This problem could have been avoided by the company paying each and every one of its employees the living wage that corresponds to the pay in their home countries, in order to be able to at least afford basic items. Besides, decent living wage is a cultural expectation, and since the company failed to meet it, people protested. Another challenge that the company had to face was the issue of unsafe working conditions. Nike hired, an accounting firm, Ernst Young to carry out an audit of its business practices. The audit report discovered that employees with breathing and skin problems had been left to continue working in departments with chemicals despite their conditions Fass (2010). This was in addition to a claim that over half of those workers who worked in departments dealing with chemicals were not provided with protective clothing such as masks and gloves. The findings of the report were meant to be confidential, but somehow, they reached the public, which triggered a lot of rage and anger from all corners of the world. While it continued to make even higher profits, it exploited its very own workers that enabled them to succeed. Nikes problems were not far from over; it was again accused of failing to adhere to child labor laws. The company hired children, and forced then to work for long hours while paying them wages below the required minimum pay. For instance, according to Global Exchange, one factory, owned by a Korean subcontractor for Nike, was hiring children as young as thirteen years, and forcing then to work for up to seventeen hours daily under enforced silence, while being paid only 10 cents per hour (Sage 2008). Exposure of workers to harsh and toxic chemicals such as carcinogens also placed the company at odds with human rights activists. In an attempt to redeem its badly tainted image, the company stated that it had formulated an action plan for dealing with the various problems indicated in the report, and that, it had improved safety and ventilation, reduced overtime hours, and lessened the use of toxic chemicals. Attempts of redeeming the bad image of the company saw, Nike again hiring Andrew Young, a one-time U.S. Ambassador to the UN, and the Ex- Mayor of Atlanta, and Congressional representative. His responsibility was to evaluate the working conditions in the various Nokias subcontractor plants around the world. Unfortunately, his report was accused of having discrepancies, in addition to the questionable method in which the research was conducted (Hill 2009). The idea of audits done on oversees factories by independent auitors came from United Students Against Sweatshops, in an attempt to obtain an accurate independent audit. But it seems that even independent auditors, did not deliver accurate results. Despite numerous attempts as discussed above, Nike still remains the focus of protests with regard to unsafe working conditions and child labor laws. In addition, the widely recognized brand name of the company has seen a number of governmental organizations working with it to make sure that it provides safe and ethical business practices, as well as to monitor, its sweatshops established in foreign countries (Rutenberg 2002). The several challenges that the brand is facing shows just how important it is for companies to follow the rules and regulations established by a particular country in order to successfully do its business there. It is based on the above challenges that I realized that Nike would benefit from a marketing research. Despite the fact that the companys brand is well known in the whole world, it is true that if it does not act fast to deal with the above problems, the business might eventually go down due to more and more people distancing themselves from the company (Egan 1998). As at 2007, retailers of Nike products both small and large reported that a significant number of their customers did not want anything to do with the brand due to allegations on the company, over worker exploitations overseas. As a result, their sales dropped considerably, affecting the overall performance of the company. This research was aimed at assessing the companies working conditions, and what measures the company should take to improve the working conditions for its workers in order to redeem its tainted image and reclaim the success it used to have in the previous years. The objectives of the research was as follows Objectives To evaluate the working conditions of Nike Vietnam factory. To find out what measures Nike Vietnam should take to provide better working conditions for its workers. Research Method and Limitations In order to find answers to the above questions, a research was carried out among selected employees of the company, to get their own version of the claims and what they would like to be done to improve the situations. The choice of the Nikes employees was based on the fact that they are the ones affected by the poor working conditions, and therefore their input is very important when the company is making critical decisions that concern them. The research sample was 500 randomly selected employees of Nike Vietnam, since it is one of the companys overseas factories where poor working conditions have been reported to a great extent. The research method involved an intercept survey, where questionnaires were constructed with the questions; 1) under what working conditions do you work? 2) What would you like to be done to improve the working conditions? To get answers to the above questions, I had to conduct a brief interview on the employees of the Nikes factory in Vietnam. The good thing is that I stay in Vietnam, and therefore, I did not have to incur travelling expenses, as in the case when the company to be researched is located far way. As expected, gaining entry into the company to interview the employees was not easy. First, even seeing the CEO of the factory, was a problem; I went to the company for almost one week, always finding him busy, either with meetings or appointments. The following week, when I finally gained access to his office, I had to explain to the CEO my reasons of wanting to interview their employees, and how my research would benefit his company. I told him of my concern for the numerous challenges that Nike Company has been facing in the recent past, and that I was their loyal customer and would not want to see the company being closed someday because it did not act appropriately in time to find lasting solutions to its numerous problems. I also told him of the importance of considering the input of their workers, who are the ones affected by the poor company working conditions, and that no research done in the recent past has targeted the suggestions of the workers. Though he was reluctant to give me permission to interview his employees, he finally agreed, realizing that its his company that would benefit from the findings of my research to a large extent. The next thing was to swing into full action of carrying out the interview. Since my target was to interview 500 (250 men and 250 women) workers, my strategy was to interview twenty workers daily for the next twenty-five days, a request that the management agreed with so long as it did not interfere with normal work. To avoid creating curiosity among workers wanting to know what is going own, the management gave me one of the offices, where I interviewed the workers, each one at a time, and filling their answers in the questionnaires I had constructed. I must say that the workers were very cooperative and welcoming, which made me realize that my research was not only important to me and their company, but to them as well. All in all, the interviews went well, and after twenty-five days, I had interviewed all the 500 employees I had targeted. Though the process was tiring because I was alone, the course was worth it. A major limitation of this research was the fact that the research sample size I used was small. Since poor working condition claims of Nike Inc. does not only affect its factory in Vietnam, but also its other oversees companies in other parts of the world, the opinions of 500 hundred people cannot satisfactorily represent the opinions of the rest of the workers. Being alone, I could not have managed to interview more employees, owing to the limited time I was given by the company. In addition, the research findings needed to be thoroughly analyzed using appropriate statistical tools in order to come uup with conclusive suggestions that would help the company to redeem its bad image on the publics eye. However, since I did not have the relevant statistical packages, my analysis was limited. Research Findings The 2007 US financial crisis affected many countries all over the world, and Vietnam was not an exception. 50% of the workers interviewed stated that the company was paying them very low wages. The workers said that the low wages paid to them barely met their basic needs; leave alone other responsibilities such as paying school fees for their children, as well taking care of medical expenses. 25% of the workers said that the hours that they had to endure everyday, with minimum pay was taking a toll on the lives. They said that they are forced to work long overtime hours without pay. That consequently, took a toll on their personal lives, as many of them had broken marriages, as their spouses accused them of neglect. The worst part of it is that, their pay is insignificant, and does not justify the long working hours. Out of those who cited long working hours as their major problem, 15 percent of them were living as single parents; due to being left by their spouses, on the basis of t heir long absence in their homes, while another 10% said that the long hours of work over the years have led to them developing various health complications. For instance, one man said that he was suffering from insomnia, while the other had developed pneumonia, due to working for long hours in the cold. Another fifteen percent of the workers interviewed said that their health was the most important thing to them and their major concern was handling toxic chemicals without the company giving them protecting clothing. A large percentage of those who had issues with the lack of protective clothing had either genetic health problems, or conditions they had acquired as a result of long exposure to toxic chemicals. The remaining 10 percent of the workers cited low wages, lack of protective clothing and long hours of work. They wished that the company could do something to generally improve the working conditions of the workers. In answering the question of what measures the company should take to improve its working conditions, 60% of the interviewed workers suggested, that the company should pay them better enumerations, and reduce the total number of working hours from the current 15 hours to the normal 8 hours, and that working overtime should be optional. Another 10% of the interviewees were in support of better pay, but they did not want the overtime hours to be reduced. Instead, they wanted their overtime payment to be guaranteed, citing that they had so many needs to take care of and that, so long as their overtime hours were paid, they were willing to continue working long hours to be able to get more money. 10% said that the company should provide protective clothing for everybody in the company, since only half of them had been provided with the protective wears. In addition, they said that the protective clothing they had currently were old and worn out and therefore needed replacements. The also , wanted the company to include them in the decision making process of the company. The said that the factory does not consult them on anything; that their duty is to work without questioning, an action they said had really demoralized them. Besides, they also supported better pay and access to better medical services within the company. One of the interviewees said that the company had a nurse that offered only painkillers irrespective of the disease that the workers, and that most of the times, they were denied permission to seek treatment outside the company. In fact he said that there is a female worker who died in the company who was suffering from heart attack, who died in the company some time back, because of being denied permission to see go to a proper hospital for medical checkup. Another 15% wanted the company to pay better, reduce the long working hours, provide protective clothing and also provide them with meals at work (breakfast and lunch). The remaining 5% of the i nterviewed workers suggested the already mentioned points above, in addition to being allowed by the company to join workers union, being allowed to go on paid leaves, being provided with staff training and development programs, to sharpen their skills and knowledge. From the above findings is evident that the earlier researchers that have reported poor working conditions did not lie; it is real and happening. The results of this research are believable because, it came from the workers themselves. There is one thing that is worth noting about these findings; despite the fact that the research was done in small scale with only a few people only, it unraveled new measures which Nike has not considered in its plan of redeeming its image. Such measures include, seeking the input of workers in decision making, worker training and development, and allowing workers to join workers unions. Even other measures such as increasing the pay of workers, and reducing overtime working hours which the company ha promised to implement have just been theoretical; the company has not fully implemented them. Conclusions and Recommendations The famous brand name of Nike, risks diminishing in the coming years, if the company continues with its current poor working practices of paying low wages to its workers, long working hours and failure to provide protective clothing to its employees. The company should realize the value of its workers, and start treating them with respect as human beings, and not working tools. It is also important for the management of Nike Vietnam, to realize that public image is very important; how the public views a company greatly determines whether it will succeed or fail, and therefore they should do everything possible to redeem their bad public image (Brettman 2011). I recommend that the CEO of the company and his management team should take the above suggestions by their workers seriously and implementing them to the letter, as a first step towards redeeming their image. Buy custom The Sport Company in the United States essay

Etihad Airways Assignment Example | Topics and Well Written Essays - 750 words

Etihad Airways - Assignment Example It now has a total of 81 destinations in 50 nations. There are online transactions on paying the fee or ticket. There are also enhancing security systems, which are better than those of its competitors. Every organization has threats and opportunities; in this case, Etihad is not an option. Therefore, the threats that the airline encounter consist of the competition that it faces from its competitors in terms of services they offer to their clients. In addition, the fuel price has gone up for the past few years, and it seems to continue increasing in the next few years (Vasigh, et al., and 2012 p.19). The competitors are many in the airline industry they include Emirates, Saud Arabian Airlines, Gulf Air, Oman Air Airlines in UAE as well as other Middle East regions as well as in Qatar especially in terms of their market share. It becomes the largest threat to Etihad hindering its market penetration. These airlines are increasing in line, and the numbers of fleets are also increasing making it more competitive to Etihad (Vedder, 2008 p. 30).Singapore Airlines is a great threat and Emirates is the most major threat that beats them all. Etihad Airlines have the plans to increase its channels. However, it faces many challenges. One of the major challenges is there is an increase in fuel price that doubles every time therefore making it hard to cope with the trends. Though the airline is located in the oil producing country, the competitors are trying to take control of the prices. The only thing that Etihad can do is also to try and take control of the fuel prices. Secondly, the company is having challenges gaining the operational rights of foreign nations so as to operate in the region. After the economic crisis, the countries have come up with strict regulation rules for all foreign airlines in order to protect their home carriers. The other challenge that Etihad faces is the expansion of the Far